Dr. Mark Bennemann
Technology Scout - Light & Display
Branding via a light signature, the dream of every OEM. Learn in this sessions what possibilities you have and how to use them in a cost efficient way. This workshop offers a step by step analysis on how
to individualize your brand in terms of lighting design.
• Identify the challenges you have with branding via light
• Exchange on best practice examples that are already on the market, and on what is convincing about them
• Elaborate in a team of experts from different lighting areas and from different companies a step by step analysis on how to reach an unique light signature