Dr. Andrea Upmann

Vehicle Harmony - Customer Interaction Experience Development Ford Werke GmbH

Focus Day | Interior Cabin Innovation

11:30 AM MATCH & MEET followed by Round Table

Find your group while at the same time getting to know many of your peers in a

short amount of time. Followed by Round Table discussions

A. Displays re-invented: How automated driving will change displays

B. Innovative cabin interior materials and textiles

4:00 PM The effect of force and haptic feedback on the user perception of force touch displays

• On conventional touch screens the buttons (softkeys) are activated by a simple touch

• Implementation of a trigger force as well as haptic and audible feedback generate a button-press-like push action • Results of a subjective evaluation study (DoE) with 35 participants

• Effect of different levels of force and haptic feedback on the perceived feel

5:00 PM OPEN DISCUSSION WITH THE SPEAKERS OF THE DAY

Make your topic part of the agenda and ask the question you are currently most concerned with.

Check out the incredible speaker line-up to see who will be joining Andrea.

Download The Latest Agenda